Liberation Barbell Club is transforming into GND Strength Society ATX!

After four years as the owner of Liberation Barbell Club, it is time for me to pass on the baton. I am proud to introduce Kelli Coleman and Lexy Napper as the new owner/operators of GND Strength Society ATX! With over a decade of experience in the fitness industry, Kelli started Goals Not Dreams in 2018 to create a space for people like her and other folks who don’t fit in with the traditional fitness space. She is a powerlifter, WRPF and USAPL judge and meet director, real estate agent, and entrepreneur whose mission is to impact people’s lives in the most positive ways. 

Lexy has a foundation in kinesiology and a background in personal training, physical therapy, and coaching high school cross country and track. She is an active powerlifting competitor who enjoys growing the fitness community and helping people stay healthy and injury free.

Kelli and Lexy came together to bring Goals Not Dreams to life at the beginning of this year. They have had tremendous success at building a tight-knit strength community for all in their hometown of Chicago, Illinois and are looking forward to building on that success here in ATX. They are committed to upholding the Elements of Dignity, building community, and creating positive experiences and safer spaces for everyone.

What does this mean for the gym?

This means good things are on the horizon. Kelli and Lexy have big plans, so get ready to get after your goals and your gains! Your favorite LBC folks aren’t going anywhere - Jazmin, Tyler, and Eric will all still be training clients at GND.

What does this mean for you?

For the time being, nothing will change. You will still use Hybrid AF for 24/7/365 access to the gym, and your membership billing date will remain the same. You will also be grandfathered in at your current rate - meaning should membership prices change in the future, you will still pay what you’re paying now. As we move forward with the transition, you will be asked to sign GND’s waiver and membership agreement.

Kelli and Lexy will also be expanding personal training and coaching options, starting with bringing more and diverse trainers on board. They look forward to growing this awesome community. You can expect more events, more offerings, and more opportunities to hang out and do strong things with strong folks. 

If you have questions or want to chat with the new owners you can email info@goalsnotdreams.net.

Follow GND ATX on IG: @gnd_atx
Follow GND Chicago on IG: @GNDStrengthSociety
Follow Kelli on IG - @kcflexem
Follow Lexy on IG - @flexx.w.lexx

We look forward to lifting with you soon!